Ethics are thus critical in determining the growth and reputation of brands in the digital world that characterizes their marketing. As Angela Liberatore highlights, with the various approaches to digital marketing, such as social media advertising and data gathering, citing high ethical standards is the right thing to do and a business advantage.
What are the common ethics in the context of digital marketing?
Building Trust and Credibility:
Moral standards in conducting online advertisements create confidence and believability in the market among the target audiences.