The concept of virality has evolved significantly from pre-digital times, where word-of-mouth, print, and broadcast media were the primary channels, to the current age of social media, where content can spread globally within minutes. Today, virality is driven by algorithms, influencer collaborations, and user engagement on platforms like Instagram, TikTok, and Twitter. In marketing, this shift means that brands must create shareable, emotionally resonant content that leverages social networks to reach vast audiences, making virality a key strategy for modern marketing success.